Life Crafts Coaching — For Organizations

Your people are your most important investment. Help them lead better.

Life Crafts Coaching partners with HR and L&D teams to deliver executive coaching and speaker coaching programs that develop your most important leaders — with real-world experience, ICF-certified methodology, and results you can measure.

  • Merck
  • American Express
  • Union Bank
  • MUFG
  • Caesars Entertainment
  • Harrah’s
  • Universal
  • Sesame Workshop
  • HBO
  • HBO Documentary Films

What we offer

Life Crafts Coaching offers two distinct programs for organizational partners: executive and life coaching for individual leaders, and The Stage speaker coaching workshop for teams. Both are available as employer-sponsored programs billed directly to your organization.

Executive Coaching

Employer-sponsored 1:1 coaching

6 weeks to 6 months

Invest in your most important people with a fully tailored 1:1 coaching engagement. Programs run from 6 weeks to 6 months and are designed around the specific leadership challenges, career transitions, and professional development goals of the individual being coached.

All sessions are conducted virtually via video call and are completely confidential — your organization invests in the growth; the coaching relationship belongs entirely to the individual. No session notes or summaries are shared with the organization.

Well suited for
  • High-potential employees in leadership you want to retain and develop
  • Executives navigating a significant transition — promotion, role change, organizational restructure
  • Leaders preparing for expanded scope or increased visibility
  • Senior professionals who would benefit from a thought partner with no internal agenda
Programs available
  • The Spark — 6-week program, 6 weekly sessions. For a focused engagement around a specific challenge or transition.
  • The Transformation — 3-month program, 12 weekly sessions. Deep work on leadership, career direction, and professional identity.
  • The Accelerator — 6-month program, 24 weekly sessions. Sustained partnership for significant transitions or leadership development.

Investment. Investment details confirmed during our initial conversation.

The Stage

Speaker coaching & executive presence for teams

1:1 or full-day workshop

The Stage is a full-day executive speaker coaching workshop that helps leadership teams develop the presence, clarity, and confidence to command every speaking environment — board rooms, investor presentations, conference keynotes, media appearances, and virtual platforms.

Grounded in three decades of producing and coaching at the highest levels of entertainment, pharma, and Fortune 100 organizations. Delivered by an Emmy Award-winning producer and ICF-certified coach who has coached senior leaders at major pharmaceutical and Fortune 100 companies for over a decade.

What the workshop covers
  • Executive presence — how you are perceived before you say a word
  • Personal pitch — communicating who you are and what you stand for
  • Audience strategy — reading the room and adapting in real time
  • Narrative structure — building a presentation that moves people
  • Stage presence — body language, voice, and physical command
  • Speaker anxiety — practical tools for managing nerves under pressure
  • Virtual presentation mastery — performing on camera and in hybrid environments
  • Live practice with real-time coaching feedback
Formats available
  • Full-day workshop — 7–8 hours, up to 12 participants. The complete Presentation Shift experience.
  • Half-day workshop — 4 hours, up to 12 participants. Focused on the highest-priority skills for your team.
  • Large group / custom — 13+ participants or multi-day custom build for enterprise teams.
  • 1:1 intensive — 3–6 sessions for an individual executive preparing for a specific high-stakes engagement.
Deliverables
  • Pre-workshop participant assessment
  • Full-day facilitation with live coaching
  • Session recording (optional)
  • Written debrief and individual feedback notes
  • Follow-up resources for continued development

Investment. Investment details confirmed during our initial conversation.

Why Life Crafts Coaching for your organization

Ellen Scherer Crafts brings something most coaches cannot: decades of actual experience in the rooms your leaders are trying to navigate.

Fortune 100 background

Seven years as strategic partner for Merck’s global meetings and events portfolio. VP of Marketing at MUFG Americas. Meetings and events leadership at American Express and Caesars Entertainment. I understand corporate culture, corporate pressure, and what leaders inside large organizations actually need.

Pharma & financial services specialist

Coaching and speaker coaching experience specifically within pharmaceutical and financial services organizations — industries with high-stakes communication environments and demanding leadership expectations.

ICF-certified methodology

Certified Life Coach, Certified Advanced Executive Coach, and ICF Member. Professional coaching delivered to the standards of the International Coaching Federation.

Producer’s instinct

As an Emmy Award-winning documentary producer, I know how to find the story, shape the narrative, and deliver under pressure. That instinct is in every coaching conversation and every workshop I facilitate.

Complete confidentiality

No session notes or summaries are shared with sponsoring organizations. The coaching relationship belongs entirely to the individual being coached.

Client industries

I have worked with clients at Fortune 100 pharmaceutical companies, major financial institutions, and global entertainment and media organizations.

Vendor documentation

A professional coaching agreement and vendor documentation are provided to all organizational partners. Certificate of insurance available on request.

How the corporate partnership works

01

Initial conversation

A 30-minute call with the HR or L&D contact to discuss your goals, the individual or team you want to support, and which program is the right fit.

02

Program proposal

A written program proposal with scope, timeline, investment, and logistics. Typically delivered within 3 business days.

03

Agreement & scheduling

A professional coaching or workshop agreement is signed. Individual coaching clients schedule directly via a private booking link. Workshop dates are confirmed with your team.

04

The work begins

Coaching or workshop delivered as agreed. You receive confirmation of session completion (not content). Individual clients receive session notes for their own use only.

Start a Corporate Inquiry

Ready to invest in your people?

Tell me a little about your organization and what you’re looking for. I’ll be in touch within one business day to schedule a 30-minute conversation.